Kambi Group Signs Long-Term Agreement with 711 to Launch Its Sportsbook in the Netherlands

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Kambi Group, one of the leading sports betting partners in the world, partnered with the online casino operator from the Netherlands, 711. The fast-growing company will get access to Kambi’s advanced sportsbook thanks to this long-term partnership. 

Rapid growth in the Netherlands:

The 711 will be able to offer the award-winning Complete sportsbook developed by Kambi. Among the products included in the offering will be the advanced high-performance sports betting platform and other unique solutions, such as the renowned Bet Builder, as well as advanced AI-powered trading products.

The Netherlands operator possesses an online casino games license in the country, and entering this market was a great decision since the vertical growth was huge, and the company has experienced rapid success since it joined the market in 2022.

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Since the success was higher than expected, and with the major partnership with Kambi, 711 will want to stay in this regulated market for a long time. That’s why the company will reach out to Kansspelautoriteit, the Dutch regulator, to extend the duration of its license for sports betting services.

According to the press release, after the sportsbook launch is over, the operator will be able to concentrate on the already existing brand sponsorship deals. They signed a partnership agreement with many major football clubs from the Netherlands, such as the famous Excelsior Rotterdam, Telstar, and FC Emmen.

The sportsbook launch:

Kristian Nylén, CEO and Co-founder of Kambi, said: “We are pleased to have partnered with 711 to power the launch of their first sportsbook in the Netherlands. This agreement strengthens Kambi’s position in one of Europe’s key regulated markets, and we are confident that our Complete sportsbook will provide 711 with the platform and proven sports betting technology needed to achieve success.”

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Gilles de Backer, COO of 711, added: “711 online casino has achieved strong growth since we debuted in the Netherlands last year, and it became clear that sports betting would be an important next step in the brand’s journey. By partnering with a leading sportsbook provider like Kambi, we are excited to be in a position to provide our growing customer base with a best-in-class product and exciting sports betting experiences.”

There’s no doubt that the partnership with Kambi will further increase the popularity of 711 in the market. Kambi is one of the leading providers of sports betting services to many B2C operators all over the world. Among its partners are big industry names such as ATG, Bally’s Corporation, Kindred Group, Rush Street Interactive, Svenska Spel Sport & Casino, and many more. 

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